Problems Of course, the users have to read the training material; understandably, the reading can be monotonous. However, producing step-by-step videos for the purpose of instructing does not make economic sense. This is especially difficult if the user seeking assistance is extremely ill-informed. Solution An after-sales service team puts together technical demonstration online to explore and explain the problem. A panic button on the WEB site connects the client to a meeting room from where the presentation is made, simultaneously, by an agent. The agent might ask the client to go to a specific page of a knowledge database; for example, the one that describes step by step all the steps required to complete anoperation. Also, the usual questions, the FAQ (Frequently Ask Questions), are put together on prerecorded help clips that the clients can consult, as free service, 24 hours a day, 7 days a week. Results The audio-visual is without doubt the most powerful of all media. The tel...
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